Feria | L'Oreal Paris
REVAMP OF THE RANGE | Atelier Pascalie
Revamping of the Feria range that target the 25 to 35 year old women. The aim
of this design is to communicate the vibrancy and intense color of the hair coloration.
IDEATION ON FACING
Researches on front of box packaging
to look more young and trendy.
Selection of the logo and the "Swoosh"
of color to combine in the final development.
DEVELOPMENT OF THE BOX SKUs
Adaptation of the graphics to all the SKUs of the hair color box.
All the hair model have been shot
in a more rock and rebellious attitude.
PHOTOSHOOTING
Development and adaptation
of all the visuals and hair color tones
into technical artworks to print for industry.
TECHNICAL ARTWORKS
The final design close to the earlier one looks trendier and more modern.
BEFORE/AFTER